www.JumpstartYourDreams.com goji berry Goji Criticism Marketers of some goji products claim that polysaccharides have specific physiological roles mediated by specialized cell receptors "master" control properties over other bioactive chemicals and cells. Characteristic spectral peaks are claimed to define one berry's geographic origin from another. These assertions are an important marketing message for goji products branded as Tibetan Goji Berries or Himalayan Goji Juice. Such statements, however, have no scientific evidence published under peer-review and are not compliant with regulatory guidelines for marketing natural food products (see below, Marketing claims under scrutiny in Europe, Canada and the United States)] Goji Micronutrient and phytochemical contents Differences in: The degree of berry maturation at the time of picking Soil conditions and geographic region where the berries were grown Post-harvest handling and processing Duration of storage Residual water content and Assay preparation can significantly affect individual nutrient contents, especially those for vitamins and phytochemicals. These factors make data comparisons between different assays or sources difficult to reconcile Goji Functional food and beverage applications It is often cultivated for a variety of food and beverage applications within China, but increasingly today for export as dried berries, juice and powders of pulp or juice, wolfberries are prized for their versatility of color and ...
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